Fish and chips shop mash

Introducing Mash Bowls

Mashed potato is delicious, versatile and perfect for home delivery. Whether you run a fish and chip shop, deli or Indian takeaway you can add diversity and choice to your menu with twisted mashed potato-based dishes that are sure to excite your customers! We’ve created some recipe ideas to showcase the fantastic variety of dishes you could create simply and cheaply with Aviko Frozen Mashed Potato.

Win 20 Cases of Aviko Mashed Potato

Win 20 Cases of Aviko Mashed Potato

Central Frozen Foods & Aviko have teamed up to offer you the chance to win 20 cases of Mashed Potato. All you need to do is fill in the form and we’ll announce the winner via email at the beginning of November.

T&Cs: Open to bone a fide foodservice businesses only. Competition entries close at midnight 31st October 2020. The winner will be randomly selected and informed by email. Only one competition entry per business. There is one prize of 20 cases of Aviko Mashed Potato. You’ll also subscribe to Aviko’s newsletter, which you can unsubscribe from at any time.

Indian spiced mash

Indian Spiced Mash

A delicious spicy that dish would be ideal alongside a curry as a sharer or as one large portion.

  • Mashed potato spiced with toasted cumin and mustard seeds with peas mixed in.
  • Top with fresh chillies, spring onion and coriander
  • Optional – sliced chicken tikka
BLT Mashed Potato

BLT Mash

The perfect brunch mash with a creamy garlic hit of aioli and that classic combination of bacon, lettuce and tomato.

  • Aioli and black pepper mash
  • Top with Bacon pieces, quartered cherry tomatoes and baby lettuce leaves
Fish and chips shop mash

Chip Shop Tartar Sauce Mash

A fantastic healthy alternative to fish and chips, this deliciously creamy, tartar-flavoured mash goes perfectly with fried fish.

  • Mashed potato with crème fraiche, lemon juice and blended capers, dill and gherkins
  • Top with pan or deep-fried fish pieces, lemon wedges and parsley
Nacho Nacho Mash

Nacho Nacho Mash

This Tex-Mex nacho-inspired mash would be perfect as a veggie dish or alongside pulled pork or beef chilli.

  • Cheese and crushed tortilla chip mash
  • Top with mixed beans, fresh chillies, coriander, and tortilla chips
US Hot Dog Mash

US Style Hot Dog Mash

This dirty fries style hot dog mash is super indulgent and certain to be a crowd pleaser!

  • Wholegrain mustard and fried onion mash
  • Top with chopped hot dog, fried onions and ketchup/mustard
Mediterranean Mash

Mediterranean Mash

A healthy and wholesome combination that would be perfect with roasted lamb or vegetarian moussaka.

  • Olive oil and rosemary roasted vegetables (Courgette, Aubergine, Peppers, Chestnut Mushroom) mash
  • Top with more roasted veg and sun-dried tomatoes
  • Optional halloumi
Wasabi Slaw Mash

Wasabi Slaw Mash

A Japanese-inspired mash dish that’s vibrantly colourful and packed with Asian flavours of wasabi and sticky sweet teriyaki

  • Wasabi-spiced teriyaki mash with carrot, red and white cabbage
  • Top with teriyaki salmon and peanuts or edamame beans for a vegan option
Mezze Mash

Mezze Mash

This Middle-Eastern mash is fragrantly spicy and would make the perfect foil for falafel or kebab meat.

  • Tahini, lemon and pomegranate mash
  • Top with falafel, zaatar dressing and parsley

Try for yourself

Order frozen Mashed Potato from us. Easy & quick to cook, endlessly variable and portionable to eliminate waste. Cater for lunch and healthy eaters.

Takeaway food soars

Takeaway demand soars during lockdown

Just Eat just announced figures showing increased demand for takeaways during the lockdown. Orders grew 33% year on year (YOY) in April and May, which in reality is no surprise considering the closure of restaurants and pubs.

Interestingly, breakfast grew by 50% and lunch by 80% compared to the previous quarter. It seems those quick lunches and social brunch occasions have been missed by the British public and food delivery has benefited.

Classics such as, Italian, Chinese and Indian have remained popular, but Just Eat also reported growth in Greek (116%), Turkish (55%), and Thai & Vietnamese (57%) orders, which goes to show that new customers are moving to delivered food to feed their appetite. Surely, come July and the future months ahead, many of these customers will remain committed to food delivery in addition to dining out.

The demand for veggie and vegan options also increased, with a 29% increase in orders since mid-March, further highlighting the trend for healthier, meat-free meals. It would be interesting to get a breakdown of customer demographics here to see if it is the younger generation, who are more environmentally and health conscious, driving this trend.

Sweet treats have grown exponentially, with a 93% increase since the beginning of lockdown, with the highest ever ice cream sales recorded with a 20% spike, this is in correlation with the high-temperatures and sunshine that have blessed the British Isles over the past few months.

Our opinion of Just Eat takeaway stats

Just Eat’s press release is a good indication of what’s happening in the food delivery market, it’s a decent sample size and covers the whole of the UK, check out some of their other stats, such as Glasgow’s love of Greek food and Wales’ penchant for Japanese cuisine!

The stats tell us a number of things, but it would be interesting to get more information. Is the overall increase of 33% the same customers ordering more frequently, new customers moving to delivery, or a combination of the two? We would assume it’s the latter. We would go as far as to predict that new delivery customers will continue to order takeaway and sales of food delivery will find a new normal, higher that that of pre-pandemic levels. Of course, the health of the economy will play a major role here as unemployment rises and disposable cash levels drop.

The overall hike in takeaway orders doesn’t completely correlate with the fact that consumers haven’t been able to dine out, so the impact to the entire hospitality sector is negative. With many people on furlough or working from home, a lot more people have replaced their out-of-home dining experience with home cooked meals, with meal kit providers such as Mindful Chef seeing huge growth. The Devon based business increased their daily customer intake from around 150 per day to over 2,000, with no signs of slowing down, even with supermarkets back to normal. Hello Fresh also reported a 69% quarterly growth YOY.

Could your restaurant or local fast food outlet provide meal kits in addition to your regular menu? You could even help customers with cooking and recipe tutorials via your social media channels to stay in the forefront of your customer’s minds, so when they do dine out or order in, you’re top of the list. Thunderbird Chicken has been doing exactly this, and judging from their Instagram views and comments, it’s been well received.


Contributed by Aviko

This article was written for Central Frozen Foods by Aviko, foodservice fries, chips, and appetiser manufacturer.

Food Photography Tips

6 tips to create your own stunning food photography

In today’s social media-dominated world, it’s never been more important for your food to look fantastic. They say people eat with their eyes and these days our eyes spend much of the day online, so if you get the imagery right your Instagram account and website can be a serious driver of business.

We asked award-winning food & drink photographers, Eat & Breathe, to provide advice about food photography to help you take stunning food shots to wow customers online.

Photography Tips

6 Top Tips for DIY Food Photography from food photographer of the year Eat & Breathe

  1. It’s not all about expensive equipment. You can still get great results from entry level DSLR cameras and even phones – the majority are equipped with high resolution cameras.
  2. Use natural light if possible. Don’t be tempted to use your on-camera flash or phone flash. It washes out your photography and will make the most beautiful looking dish look unappealing. If you can, find a window/source of light that will give you a one direction light source that will create shadow, contrast and texture to the dish.
  3. Master the best angles. The best angles are the bird’s-eye view and the diners view. Get high above the subject (grab a chair if needed) and capture your shot from above and make sure the entire subject is in frame. Alternatively, come down low as if you are sat ready to eat. This angle will give you the opportunity to see the depth and detail of the food. Play around with the depth of field – the subject is sharp in the foreground with the background going out of focus.
    What Is The Best Angle For Food Photography
  4. Props are your best friend. Think like a food stylist and bring objects such as condiments, drinks, knives and forks, into the frame to enhance your composition and add some interest to your shot.How To Take Good Pictures Of Food
  5. Play with space around your subject. Sometimes less is more. You don’t need to fill the entire frame to get an amazing shot. Detailed images do look great but don’t be against the dish only taking up a third of the frame. Placing the dish in front of a simple background works really well. Nothing too busy though. You want the focal point to be the food. Some backgrounds can fight with the food so keep it simple.Diy Food Photography Tips
  6. Take lots of pictures. It’s better to take a lot and get one shot that you’re really happy with than quickly grabbing one or two that come out poorly.

Restaurant Marketing: A double edged sword?

This article has been written by potato manufacturer, Aviko:

The world of marketing has become more open and connected than ever before. Businesses and their customers can engage with each other on a mass scale. The rise of the Internet and, in particular, social media, means we all live connect lives.

The social media age is particularly relevant for restaurants and foodservice businesses as consumers can play a massive part in whether a restaurant is successful or not. The power is firmly with consumers and if they have a bad experience, they can easily let all of their friends, family and neighbours know about it, on the flip side, should they have a wonderful experience they can sing your praises and promote your restaurant to their online network.

Only last night we were alerted to our phone buzzing, someone was wanting to chat on Facebook, luckily for us, or should we say good work to the production team rather than luck, it was a consumer wanting to congratulate us for having great products.

Social -media -message2

In reality not all messages sent to businesses are positive, so huge effort needs to be taken to ensure that every customer experience is exceptional to encourage your restaurant customers to become your very own brand ambassadors singing about the merits of your food and service.

You may think that the risk of negative comments is too high so shy away from utilising social media and digital marketing as a tool to promote your restaurant. Don’t let the negatives put you off, partly because people can still review your business even if you don’t have any digital presence, but mainly because if done right, the Internet age can help to drive business, increase sales and help provide your restaurant with long-term success.

Here are a few tips to get you thinking:

Pretty Plates

Instagram is awash with food and people take great pleasure in posting, viewing and sharing food that looks too good to eat. It’s a powerful way to portray your menu and get it seen by lots of potential customers. Plus, it’s FREE.

By taking effort to present your food in an aesthetically pleasing way you can achieve greater exposure and with that, more punters through your restaurant door.

Only this morning we were wetting our appetite in the office looking at the Instagram profile of Yakumama, a Latin American restaurant in Todmorden, and admiring their food, most of which is consumer generated content. With over 3,000 followers, this restaurant is demonstrating how important it is to portray their amazing food in a pleasing way and it’s producing results for them.

Restaurant -marketing -pretty -food -plates -for -instagram

Customer Reviews

Tripadvisor, Google, Facebook and many other places on the web are prominent for reviews and reviews themselves have great power.

86% of people read reviews for local businesses (95% of 18-34-year olds). Reviews build trust and act as a decision-making tool for consumers to make a buying decision. Therefore, restaurant reviews are so important to attract new customers to your establishment.

Influencer Marketing

OMG! Did you see what [insert reality star or YouTube celebrity name here] was wearing? We may have been using a bit of tongue in cheek there, but influencer marketing is big business and restaurants and other industries are taking advantage of influencer’s sway.

According to research, for every $1 spent on Influencer Marketing you can expect an average return of $18 (bear in mind the source of this research). So, according to the research, companies out there are benefiting from using the large networks of influencers to promote their own offers. After all, it makes sense; if someone talks about your restaurant and 1,000 people listen, that’s 1,000 new people who become away of you, your business and your food.

The bigger the influencer the more expensive it’s likely to cost and they could well be irrelevant due to the global nature of social media. The best influencers to work with are those who have an influence in your area and your demographic. They don’t even have to be a person, for example, in Manchester there are companies such as Manchester’s Finest who provide their audience with reviews about restaurants and many other activities. Their audience on Instagram is 64,000, so if we were a Manchester restaurant, we’d be inviting them to dinner and looking to wow them.

Influencer Restaurant Marketing

The key to influencers is ensuring they are relevant to your business. Look at who follows them and the sort of engagement they get from their posts and make a decision from there, many smaller influencers will be happy with a free meal too so don’t offer to pay straight away.

Restaurant Experience

Okay, we assume you’re doing this already, providing your customers with a great experience, everything from your customer service through to your amazing food. It could seem patronising to tell you how important your customer experience is to your business, but it’s a point worth labouring on as in the world of social media where everybody has a voice, providing the best restaurant experience every time to every customer is more important than ever!

Without a first-class service your consumer generated content, reviews and your everyday influencers aren’t going to be singing your praises and without that your restaurant will be missed by a lot of people on the Internet.

Ready meals

We are family – Sharing plate ideas

In this article we’re looking at family time and some sharing plate ideas to help fast food outlets, restaurants & pubs deliver delicious meals so your customers can enjoy some quality time together. It looks at sharing mains, sides to excite, packaging ideal for delivery, and other useful ideas for getting your delicious sharing plates out to customers.

Sharing Plate Ideas

In the current climate it makes a lot of sense to provide a limited menu to control costs and help ease the burden on your kitchen to ensure your staff can operate at a safe distance from each other. Another consideration is to look at recipes that you can cook in batches so that you can do most of the leg work before taking orders.

5 Delivery Ready Classic Sharing Plate Ideas

We have put together 5 share plate ideas for your restaurant, all family friendly, straight forward to make and adaptable, helping to satisfy all dietary needs whilst making the most out of your ingredients.

1. Pizza

Pizza The Ultimate Sharing Plate Idea

An all-time family favourite, especially for those Friday nights. All you need to do is make the dough, once this is done you can start to add your toppings.

Find yourself a good dough recipe or buy pre-made dough, there’s plenty of good options for you here. For the sake of ease in the kitchen, a prepared dough might be the best option as you can get a variety of different doughs, from gluten-free to sourdough. Plus, you can get frozen dough so you can store and use only what you need, limiting food waste.


You could go crazy here and offer everything under the sun, but in reality, it makes more sense to keep your pizza menu simple. Either offer a choice of 3 or 4 pizzas, or set out the toppings for customers to create their own. Try and use ingredients which you already have, for example, a vegetable pizza is a good idea as it caters for vegetarians and you’re more than likely to have spare vegetables in stock.

2. Lasagne

Family Favourite Lasagne

Sticking to the Italian theme, Lasagne is the perfect midweek family meal for your customers to enjoy. As well as the nutritional value, it’s easy to deliver and can be reheated the next day for a second helping.

We’re sure you know how to make a good lasagne, but you can offer a veggie and meat lasagne with practically the same ingredients, just swapping the meat for a vegetarian alternative. For example:

Sugo – Tomato Sauce

Passata, basil, onion, garlic, olive oil & seasoning. Mix all cold in a pot and simmer for 20-30 minutes, then blend. You have an easy to make foundation for your lasagne which can be used in both meat and vegetarian versions (plus pizza sauce if you’re doing pizzas too).


Minced meat with some carrot, onion and garlic, mix in the sugo to get a rich filling.


Oven roast peppers and red onion for 20-30 mins and use as a layer for both meat and veggie lasagnes

Meat replacement

A firm favourite of vegetarians – spinach and ricotta. Wilt the spinach, drain and mix the ricotta with an egg. You have your veggie layer replacing the meat.

The recipe suggestion above is ideal for a one pot lasagne, this meal can be made in batch should you want to offer it out as a ‘meal for 4’ delivery package, including sides such as wedges or seasonal veg. Your restaurant can even offer a ‘meal for 2’ or single portions as it’s such a versatile dish. Throw in a bottle of wine and a dessert and you have a romantic Italian meal.

We also stock ready made lasagne that’s a real time saver and tastes delicious.

3. Pies, Stews & Casseroles

Family Pie Recipe

Perfect for midweek or weekend family meals, pies, stews and casseroles are quintessentially British. The beauty of these delicious mains is that you can make them in batches, use a set number of ingredients and still create a hearty and delicious meal that the whole family can enjoy.

Our supplier, Aviko has couple of recipes for you to take inspiration from that require little prep and can be left to slowly cook in time for orders.

Sausage Apple & Black Pudding Apple Stew Recipe

Steak & Ale Pie Recipe

Topping your pies & adding to stews

You can be creative here with a variety of different toppings and fillers, from pastry, mashed potato, sweet potato mash, hash browns , they all work and create a different type of pie or stew without having to vary your filling.

For ease in the kitchen, premade and portionable mash provides you with limited food waste and a quick and convenient way to top your pies.

Heat up and eat later

The benefit of Pies, Stews and Casseroles is that you can provide meal solutions for households to cook when they’re ready to eat. You could even offer a bundle, so your customers have meals ready in their fridge for a few days, easing the burden, especially those in lockdown with kids whose time is severely limited.

4. Mixed Platters

Sharing Mixed Platter

Whatever food or cuisine you serve a platter for 4 is a good place to start, integrating what you already have on your menu to create a mixed platter with small portions of approx 6 – 8 different dishes will get your customers clicking it to their order. And don’t forget the fries to give your customers great value and a finger food that is universally pleasing.

In addition to popular Chinese or Indian Platters why not try a Family BBQ Platter; with a variety of different meats; Lamb Kebab, Peri Peri chicken, Hot BBQ Wings with Supercrunch Fries, Onion Rings & Mac n Cheese Triangles to give it a slightly American twist.

Or a Mixed Vegetarian & Non Vegetarian Platter; pleasing everyone in the household by featuring Tofu, Halloumi or Quorn to give Vegetarians something more fulfilling.

5. Sides

Sides To Share With Family

Maximise your revenue and the appeal of your sharing plates by offering a range of sides to accompany your mains, so customers can have a feast laid out on their dining room table.  Some options include:

  • Chips & Fries: A staple that everyone loves. Make sure you opt for a coated chip that are suited for home delivery. Aviko Super Crunch are superior quality, but they also stay hotter and crunchier for longer thanks to their unique gluten-free coating.
  • Appetisers: Add some fun with the likes of cream and cheese jalapeno snacks, or onion rings. All coated, they are perfect for delivery.
  • Wings; quick to cook and easy to flavour.
  • Fresh veg: Opt for seasonal veg and source locally to help other local producers

Packaging for Home Delivery

It’s important to get your packaging right. Pizzas are obvious, but for casseroles and other oven cooked dishes, aluminium trays are perfect as you can deliver hot, but you can also provide prepared meals to be heated up too. For chips and appetisers, ventilation is key to let steam out, but keep the heat in.