Aviko Home Delivery Support

Help to grow your delivery business

We all know how hard 2020 has been for our industry, but our friends at Aviko are focusing on helping to grow your delivery business, because, as the stats published by Just Eat illustrate, food delivery is going to continue to soar.

Just Eat saw a 33 per cent increase in sales for April & May, year on year and this growth has continued post lockdown. Considering the number of orders a company of Just Eat’s stature must process, that’s a very good sample size. This tells us that people are ordering more frequently, AND new customers are using delivery services for the first time.

What we’ll find, certainly for the short-term future, is that (to use a very current term) there is a ‘new normal’.  A new normal that sees more people ordering food for delivery, more frequently and a continued introduction of new delivery customers.

This all presents big opportunities for restaurants and takeaways and our friends at Aviko are focusing their efforts to help you grow your delivery business and come out owning the new normal.

How can Aviko help you grow your delivery business?

Have a read of their delivery brochure, this covers Aviko’s delivery focus.

Over the coming months, Aviko will be focusing to help you boss delivery by focusing on helping you in areas such as:

  • Solutions: From the crunchiest delivery fries on the market, Supercrunch, to their appetiser range all with fantastic hold times, Aviko has the perfect solution for you. They are also focusing on the best packaging for delivery to help ensure your food reaches your customers in perfect condition.
  • Insights: Aviko are keeping their eyes and ears open around the globe, and use their vast global research reach to keep you on top of trends so you’re first on the wave.
  • Inspiration: As well as trends, they will also be working with top chefs and Aviko’s Global Chef, Dider Verschueren, to create delicious and profitable delivery ready meals your customers will love.
  • Innovations: Using Aviko’s science centre, research, and their own experience, they will continue to innovate to ensure you have the best products, packaging and advice to help grow your delivery business.
  • Learning: From advice on how to package your food for delivery to helping you master the digital marketplace, to help you set up, drive and convert customers via your own delivery channels.

Both us and Aviko are here to help you succeed and grow, because in partnership, we hope that your success is also our success. So, make sure to sign up to the Aviko e-newsletter to keep informed about the latest delivery updates to help grow your delivery business.

Find out how Aviko is helping restaurants and takeaways boss the home delivery channel.

Aviko products available through Central Frozen Foods

Aviko 3/8 Premium Crunch Chips (4 X 2.27kg)

Aviko 7mm Supercrunch (10kg)

Aviko 7mm Superlong Chips (10kg)

Aviko 9.5mm Supercrunch (4 X 2.27kg)

Aviko 9/16 Chips (4 X 2.27kg)

Aviko Chilli Cheddar Cheese Nuggets (1kg)

Aviko Frozen Mash Potato (4 X 2.5kg)

Aviko Hash Brown (4 X 2.5kg)

Aviko Jalapenos Cheese Bites (1kg)

Aviko Julienne Chips (4 X 2.27kg)

Aviko Mac N Cheese Triangles (6 X 1kg)

Aviko Mozzarella Cheese Sticks (1kg)

Aviko Premium Crunch 7mm (4 x 2.27kg)

Aviko Steak House Chips (4 X 2.27kg)

Aviko Vegetable Burgers (30)

Takeaway food soars

Takeaway demand soars during lockdown

Just Eat just announced figures showing increased demand for takeaways during the lockdown. Orders grew 33% year on year (YOY) in April and May, which in reality is no surprise considering the closure of restaurants and pubs.

Interestingly, breakfast grew by 50% and lunch by 80% compared to the previous quarter. It seems those quick lunches and social brunch occasions have been missed by the British public and food delivery has benefited.

Classics such as, Italian, Chinese and Indian have remained popular, but Just Eat also reported growth in Greek (116%), Turkish (55%), and Thai & Vietnamese (57%) orders, which goes to show that new customers are moving to delivered food to feed their appetite. Surely, come July and the future months ahead, many of these customers will remain committed to food delivery in addition to dining out.

The demand for veggie and vegan options also increased, with a 29% increase in orders since mid-March, further highlighting the trend for healthier, meat-free meals. It would be interesting to get a breakdown of customer demographics here to see if it is the younger generation, who are more environmentally and health conscious, driving this trend.

Sweet treats have grown exponentially, with a 93% increase since the beginning of lockdown, with the highest ever ice cream sales recorded with a 20% spike, this is in correlation with the high-temperatures and sunshine that have blessed the British Isles over the past few months.

Our opinion of Just Eat takeaway stats

Just Eat’s press release is a good indication of what’s happening in the food delivery market, it’s a decent sample size and covers the whole of the UK, check out some of their other stats, such as Glasgow’s love of Greek food and Wales’ penchant for Japanese cuisine!

The stats tell us a number of things, but it would be interesting to get more information. Is the overall increase of 33% the same customers ordering more frequently, new customers moving to delivery, or a combination of the two? We would assume it’s the latter. We would go as far as to predict that new delivery customers will continue to order takeaway and sales of food delivery will find a new normal, higher that that of pre-pandemic levels. Of course, the health of the economy will play a major role here as unemployment rises and disposable cash levels drop.

The overall hike in takeaway orders doesn’t completely correlate with the fact that consumers haven’t been able to dine out, so the impact to the entire hospitality sector is negative. With many people on furlough or working from home, a lot more people have replaced their out-of-home dining experience with home cooked meals, with meal kit providers such as Mindful Chef seeing huge growth. The Devon based business increased their daily customer intake from around 150 per day to over 2,000, with no signs of slowing down, even with supermarkets back to normal. Hello Fresh also reported a 69% quarterly growth YOY.

Could your restaurant or local fast food outlet provide meal kits in addition to your regular menu? You could even help customers with cooking and recipe tutorials via your social media channels to stay in the forefront of your customer’s minds, so when they do dine out or order in, you’re top of the list. Thunderbird Chicken has been doing exactly this, and judging from their Instagram views and comments, it’s been well received.

Aviko

Contributed by Aviko

This article was written for Central Frozen Foods by Aviko, foodservice fries, chips, and appetiser manufacturer.