SUPPLYING THE CATERING TRADE FOR OVER 30 YEARS IN THE STAFFORDSHIRE, CHESHIRE, SHROPSHIRE, & NORTH WALES AREAS.
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Introducing Mash Bowls
Mashed potato is delicious, versatile and perfect for home delivery. Whether you run a fish and chip shop, deli or Indian takeaway you can add diversity and choice to your menu with twisted mashed potato-based dishes that are sure to excite your customers! We’ve created some recipe ideas to showcase the fantastic variety of dishes you could create simply and cheaply with Aviko Frozen Mashed Potato.
Win 20 Cases of Aviko Mashed Potato
Central Frozen Foods & Aviko have teamed up to offer you the chance to win 20 cases of Mashed Potato. All you need to do is fill in the form and we’ll announce the winner via email at the beginning of November.
T&Cs: Open to bone a fide foodservice businesses only. Competition entries close at midnight 31st October 2020. The winner will be randomly selected and informed by email. Only one competition entry per business. There is one prize of 20 cases of Aviko Mashed Potato. You’ll also subscribe to Aviko’s newsletter, which you can unsubscribe from at any time.
Indian Spiced Mash
A delicious spicy that dish would be ideal alongside a curry as a sharer or as one large portion.
- Mashed potato spiced with toasted cumin and mustard seeds with peas mixed in.
- Top with fresh chillies, spring onion and coriander
- Optional – sliced chicken tikka
BLT Mash
The perfect brunch mash with a creamy garlic hit of aioli and that classic combination of bacon, lettuce and tomato.
- Aioli and black pepper mash
- Top with Bacon pieces, quartered cherry tomatoes and baby lettuce leaves
Chip Shop Tartar Sauce Mash
A fantastic healthy alternative to fish and chips, this deliciously creamy, tartar-flavoured mash goes perfectly with fried fish.
- Mashed potato with crème fraiche, lemon juice and blended capers, dill and gherkins
- Top with pan or deep-fried fish pieces, lemon wedges and parsley
Nacho Nacho Mash
This Tex-Mex nacho-inspired mash would be perfect as a veggie dish or alongside pulled pork or beef chilli.
- Cheese and crushed tortilla chip mash
- Top with mixed beans, fresh chillies, coriander, and tortilla chips
US Style Hot Dog Mash
This dirty fries style hot dog mash is super indulgent and certain to be a crowd pleaser!
- Wholegrain mustard and fried onion mash
- Top with chopped hot dog, fried onions and ketchup/mustard
Mediterranean Mash
A healthy and wholesome combination that would be perfect with roasted lamb or vegetarian moussaka.
- Olive oil and rosemary roasted vegetables (Courgette, Aubergine, Peppers, Chestnut Mushroom) mash
- Top with more roasted veg and sun-dried tomatoes
- Optional halloumi
Wasabi Slaw Mash
A Japanese-inspired mash dish that’s vibrantly colourful and packed with Asian flavours of wasabi and sticky sweet teriyaki
- Wasabi-spiced teriyaki mash with carrot, red and white cabbage
- Top with teriyaki salmon and peanuts or edamame beans for a vegan option
Mezze Mash
This Middle-Eastern mash is fragrantly spicy and would make the perfect foil for falafel or kebab meat.
- Tahini, lemon and pomegranate mash
- Top with falafel, zaatar dressing and parsley
Try for yourself
Order frozen Mashed Potato from us. Easy & quick to cook, endlessly variable and portionable to eliminate waste. Cater for lunch and healthy eaters.
Takeaway demand soars during lockdown
Just Eat just announced figures showing increased demand for takeaways during the lockdown. Orders grew 33% year on year (YOY) in April and May, which in reality is no surprise considering the closure of restaurants and pubs.
Interestingly, breakfast grew by 50% and lunch by 80% compared to the previous quarter. It seems those quick lunches and social brunch occasions have been missed by the British public and food delivery has benefited.
Classics such as, Italian, Chinese and Indian have remained popular, but Just Eat also reported growth in Greek (116%), Turkish (55%), and Thai & Vietnamese (57%) orders, which goes to show that new customers are moving to delivered food to feed their appetite. Surely, come July and the future months ahead, many of these customers will remain committed to food delivery in addition to dining out.
The demand for veggie and vegan options also increased, with a 29% increase in orders since mid-March, further highlighting the trend for healthier, meat-free meals. It would be interesting to get a breakdown of customer demographics here to see if it is the younger generation, who are more environmentally and health conscious, driving this trend.
Sweet treats have grown exponentially, with a 93% increase since the beginning of lockdown, with the highest ever ice cream sales recorded with a 20% spike, this is in correlation with the high-temperatures and sunshine that have blessed the British Isles over the past few months.
Our opinion of Just Eat takeaway stats
Just Eat’s press release is a good indication of what’s happening in the food delivery market, it’s a decent sample size and covers the whole of the UK, check out some of their other stats, such as Glasgow’s love of Greek food and Wales’ penchant for Japanese cuisine!
The stats tell us a number of things, but it would be interesting to get more information. Is the overall increase of 33% the same customers ordering more frequently, new customers moving to delivery, or a combination of the two? We would assume it’s the latter. We would go as far as to predict that new delivery customers will continue to order takeaway and sales of food delivery will find a new normal, higher that that of pre-pandemic levels. Of course, the health of the economy will play a major role here as unemployment rises and disposable cash levels drop.
The overall hike in takeaway orders doesn’t completely correlate with the fact that consumers haven’t been able to dine out, so the impact to the entire hospitality sector is negative. With many people on furlough or working from home, a lot more people have replaced their out-of-home dining experience with home cooked meals, with meal kit providers such as Mindful Chef seeing huge growth. The Devon based business increased their daily customer intake from around 150 per day to over 2,000, with no signs of slowing down, even with supermarkets back to normal. Hello Fresh also reported a 69% quarterly growth YOY.
Could your restaurant or local fast food outlet provide meal kits in addition to your regular menu? You could even help customers with cooking and recipe tutorials via your social media channels to stay in the forefront of your customer’s minds, so when they do dine out or order in, you’re top of the list. Thunderbird Chicken has been doing exactly this, and judging from their Instagram views and comments, it’s been well received.
Contributed by Aviko
This article was written for Central Frozen Foods by Aviko, foodservice fries, chips, and appetiser manufacturer.
6 tips to create your own stunning food photography
In today’s social media-dominated world, it’s never been more important for your food to look fantastic. They say people eat with their eyes and these days our eyes spend much of the day online, so if you get the imagery right your Instagram account and website can be a serious driver of business.
We asked award-winning food & drink photographers, Eat & Breathe, to provide advice about food photography to help you take stunning food shots to wow customers online.
6 Top Tips for DIY Food Photography from food photographer of the year Eat & Breathe
- It’s not all about expensive equipment. You can still get great results from entry level DSLR cameras and even phones – the majority are equipped with high resolution cameras.
- Use natural light if possible. Don’t be tempted to use your on-camera flash or phone flash. It washes out your photography and will make the most beautiful looking dish look unappealing. If you can, find a window/source of light that will give you a one direction light source that will create shadow, contrast and texture to the dish.
- Master the best angles. The best angles are the bird’s-eye view and the diners view. Get high above the subject (grab a chair if needed) and capture your shot from above and make sure the entire subject is in frame. Alternatively, come down low as if you are sat ready to eat. This angle will give you the opportunity to see the depth and detail of the food. Play around with the depth of field – the subject is sharp in the foreground with the background going out of focus.
- Props are your best friend. Think like a food stylist and bring objects such as condiments, drinks, knives and forks, into the frame to enhance your composition and add some interest to your shot.
- Play with space around your subject. Sometimes less is more. You don’t need to fill the entire frame to get an amazing shot. Detailed images do look great but don’t be against the dish only taking up a third of the frame. Placing the dish in front of a simple background works really well. Nothing too busy though. You want the focal point to be the food. Some backgrounds can fight with the food so keep it simple.
- Take lots of pictures. It’s better to take a lot and get one shot that you’re really happy with than quickly grabbing one or two that come out poorly.
About Central Frozen Foods
Central Frozen Food Supplies Ltd has been supplying the catering trade for over 30 years in Staffordshire, Cheshire, Shropshire, and North Wales.
Established in 1990, it all started by setting up a doner kebab manufacturing factory producing quality doner kebabs. We have built an enviable reputation over the past years in being quality conscious and by providing an excellent and efficient service to our customers.
Delivery Schedule
We pride ourselves in offering a complementary and reliable delivery service to customers within our delivery schedule. All goods are delivered in temperature controlled vehicles, ensuring all products arrive in perfect condition.
Monday – Stoke on Trent and surrounding areas, Crewe, Warrington, Blackpool, Wigan, Burnley and Skelmersdale.
Tuesday – North Wales, Chester, Ellesmere Port, Wirral, Manchester, Leek and Biddulph
Wednesday – Shropshire, Nottingham, Matlock, Chesterfield, Derby, Leicester, Rugeley, Uttoxetter, Macclesfield and Knutsford
Thursday – North Wales, Warrington, Stoke on Trent and surrounding areas
Friday – Wigan, Skelmersdale, Crewe and surrounding areas, Stoke on Trent and surrounding areas, Leek and Manchester
Find out about our collection times and other services we offer at Central Frozen Foods.